The main challenge was transforming a content-heavy, text-focused website into a modern, intuitive experience without losing the depth of iGravity’s work. The previous structure made it difficult for visitors to navigate or understand the firm’s activities at a glance. We needed to simplify the information architecture, create clear user journeys for different audiences, and ensure the new design aligned with the brand’s evolving identity. Additionally, balancing visual storytelling with functionality (while maintaining accessibility and performance across devices) was key to delivering a professional yet engaging digital presence.
From a technical perspective, the focus was on building a fast, scalable, and future-proof platform. We have delivered a website that supports dynamic content and smooth navigation, essential for communicating iGravity’s work effectively to a diverse audience.
The new iGravity website has become a key driver of their growth, serving as a powerful tool to engage new audiences and strengthen relationships with existing partners.
For us at Trema, this project was an opportunity to push the boundaries of what a modern website can achieve. Combining strategic design, engaging storytelling, and flexible development to create a platform that truly reflects iGravity’s impact and vision.
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